questions to ask digital marketing agency

Finding the right fit can be time-consuming and downright frustrating. We’d like to invite you to have a consultation session with our marketing team. When this happens, falling short of that high bar becomes inevitable. You need to understand the company’s needs and objectives. 13 Questions every marketing consultant should ask prospects Published on April 28, 2015 April 28, 2015 • 505 Likes • 46 Comments It is a fast, simple way to gather customer data. All you have to do is search for good opportunities and prepare well for your digital marketing interview questions. Here is another digital marketing tip, your answer should go like this: Thank you. Assuming a company understands its goals, the right agency should be able to tailor a strategy in such a way to satisfy that client’s needs. September 9, 2020. You’ll want to make sure that the agency’s process matches your own needs and timeline. If the idea is to partner with someone to fill those gaps, focus on the areas that matter most. When making decisions about your marketing, you can never be too careful. Two industry standards for this measurement are Net Promoter Score (NPS) and SurveyMonkey’s global benchmark score. Some agencies make grand promises on which they can’t, Some agencies fail to provide substantive proof of how they get. Any Digital Marketing Agency wants to make sure that it's a mutually beneficial partnership so don't be afraid to ask questions before you sign contracts. Digital marketing is a vast field with countless strategies, concentrations, and nuances. You should always feel comfortable to ask questions and see evidence. Also, be sure to check out what employees say about working at the agency on sites like Glassdoor. Here are WebBox Digital's top 10 questions to ask your digital agency. Don’t simply accept broad and ultimately meaningless explanations — get specific. At WebTek, we begin every website and every marketing campaign with a conversation. If you know your internal processes are strong and that you are ready to grow, but new leads aren’t coming in the way they should with your marketing campaign, you need to reevaluate. Selecting an agency is also tough because oftentimes decision-makers don’t know enough about a subject to ask the right questions. In addition to having an account manager, many agencies also provide a dedicated secondary or “backup” point-of-contact who has extensive knowledge on the account. A digital marketing agency average at 44. Some agencies have restrictive, long-term contracts. One of the biggest – and most overlooked – digital marketing questions to ask is how agencies manage content creation. How Do You Measure Results? As the client and boss of the agency you decide to work with, you have a right to transparency in terms of what to expect from the partnership. If they clear those hurdles, here are the 10 questions you should ask when hiring a digital marketing agency… Testimonials say an awful lot about an agency. Inversely, an agency that only assists local restaurants likely won’t be a good fit for a corporate franchise business. According to. Some of the largest companies on the planet have huge teams of marketers, all of which must be at the top of their game to stay ahead of the latest trends. Asking about their reports is an essential question to ask a marketing agency because your digging into how transparent they will be once you’re on a contract with them. Not sure if you’re covering enough ground with your current list of questions? However, every business has unique needs, and formulating a strategy should not rely on a templated approach. On top of the usual review aggregators like Google and Yelp, be sure also to check out agency-specific review platforms like Clutch. This problem can go both ways. Digital marketing will only become more complex as the landscape changes along with consumer behavior. The more important question is whether an agency is the right fit for a business of your size. Both of these could be defined as social media marketing; however, the first one earns you business, while the second one doesn’t do much for you. According to Pardot, 70% of the buyer’s journey is complete before they even reach out to sales or support. Check out a selection of our marketing campaign case studies here. Learn how to get to the first page of Google! 4. More detailed surveys are also available, but all it takes to create a reliable baseline is that one question, answered on a scale of 1 to 10. Let’s say a company wants an agency that knows Google Ads inside and out. Even if an agency has a high review score, be sure to read both positive and negative reviews to identify common threads across them. Certifications and accreditations are essential indicators of an agency’s quality. NPS is calculated using a simple survey question: how satisfied are you with the service you received? While an agency won’t have specifics, make sure to ask about what the timeline will look like. Do You Provide and Explain Monthly Reports? Which is continually evolving. So, let's get to it. Either way, they’re not qualified to grow your business in the 21st century. One of the biggest ways companies set themselves up for failure is when the bar is set beyond realistic heights. Sometimes agencies leave reports intentionally vague or never bother to explain the metrics they show. One thing to note about benchmarks is that they can vary widely among industries. It basically entails online brand exposure and eventually selling online and this is better done via responsive websites. A disadvantage of outsourcing to an agency is that communication takes longer and can be a bit more difficult. (KPI, ROI) Measuring results is very important. Not only that, but these individuals also need to know how to execute. Explore our integrated marketing case studies. One of the surest signs of an agency that’s losing you money is a hesitance, unwillingness, or inability to answer direct questions. Let’s discuss where your business is now — and where you’d like it to be. Here’s what to ask a digital marketing agency if you want to find out whether or not they’ll have your back. Digital marketing all accommodates search engine marketing, SEO, social media marketing, link building. We’ve come up with a list of 40 questions to ask before hiring a digital marketing agency. Almost 100% of agencies that offer monthly internet marketing services provide some type of report as a form of “proof” that their strategies are working. The best ones have carefully created their own process to account for every single step of the way, including potential bumps in the road. How Do You Communicate with Your Clients? It is a fast, simple way to gather customer data. Keep in mind that while people leave from time to time,  there shouldn’t be frequent changes in your contact to ensure consistency and maintain a positive long-term relationship. Ask if they have a track record of success working in your industry. So while now may seem like the perfect time to talk about the most important question you can ask during that interview, let’s start with the least important question to ask your prospective digital marketing agency. You’re investing in marketing for one reason: to grow your business. If that’s how your potential marketing partner feels, you may want to walk away before you ever get started. These credentials must be bestowed by a reputable third-party to vouch for the work of a given agency. You NEED to see the leads earned by different marketing campaigns and channels. The other primary benchmark is calculated by surveys provided by SurveyMonkey, the leading provider of information-gathering services across many different business sectors. This is where a full service digital agency’s true capabilities and knowledge lay. In addition to regular communication,  choosing the right agency should also involve considering if they’re accountable and transparent. At a bare minimum, the best agency will always offer recurring meetings and campaign updates, typically weekly. If a company doesn’t offer reporting, walk away. One of the most important questions to ask your marketing agency is one of the simplest. Interview Your Potential Marketing Partner Like You Would ANY Other New Hire. Your primary point-of-contact should have the necessary experience and support from a second person with the experience to fill in knowledge gaps. Since the agency will be responsible for directing growth for your company on digital platforms, it’s important that you hire the right agency. For example, educational institutions tend to average an NPS of 71, while healthcare companies are lucky to get much higher than 27. 2. The agency selection process can feel like an awful chore: The above highlight just a few of the challenges in choosing an agency. Depending on goals and needs, a company likely doesn’t just need a strategic partner; they also need a tactical one. To calculate a SurveyMonkey Global Benchmark for each question, the company adds up individual scores to generate an average across all surveys. No matter the size of an agency, the answer to this question should always be “yes.” Some agencies are so large that clients have to deal with customer service call centers rather than a dedicated account manager. When considering working with a new marketing partner, you want to know how they operate, how they communicate, and most importantly, if they will grow your business. What may have generated results a decade ago may not be feasible in the present day. 1. Some credentials even have different tiers to consider. Deciding on a new marketing agency can be a tricky position — that’s why we’re here to help! Learn more about our team, credentials, and qualifications here. While this industry is complex, there’s nothing to be gained from making it seem MORE complicated. What Happens When You Stop SEO and Marketing? A competent agency will know when to admit failure, and they will also know how to right the ship. Or might have been failed to try on your own and looking for some suggestions that can guide you for your Marketing … Don’t let them get away with taking credit for a professional relationship YOU nurtured. 1. Some agencies specialize in one area or have a team that covers many. If you let the questions come out naturally, your clients will end up answering some of the questions without you even asking. The contract length is something to keep in mind when choosing an agency. An agency must deliver results, but they should also be proactive in improving the overall client relationship and the quality of their results. Clients will end up feeling like just another number in a system. One corollary of this item is the measurement of customer satisfaction. However, you don’t want to just take their word for it. For example, if you are seeking an agency that specializes in paid search, you should ask how they use automation tools and tactics to improve the overall return on investment. The best agencies really stand out when transparency and accountability are also baked into their corporate culture. Many businesses care about whether an agency has direct experience with helping other companies in their industry. Agencies should have refined processes and procedures that empower them to provide repeatable outcomes. That’s why its worth asking up front how they communicate with their clients. 9 Questions to Ask Digital Marketing Companies Before Hiring One By Kristen Hicks Oct 19 /2017 Digital marketing requires so much work and so many different moving parts it’s often impractical for businesses to try to keep the work in-house—and remain up-to-date with current best practices. In particular, client testimonials that use branding and a direct quote from an actual person are huge credibility signals. Join the 600+ companies that already chose WebTek, ©2021 WebTek - Lancaster PA Website Design and Internet Marketing Company, Serving Harrisburg, York, Reading and Lancaster County. Hiring an agency is far from easy,  though. What Services And Channels Does The Agency Specialise In? You can learn a lot of skills, but it’s difficult to fake passion. Whether their reports actually prove their point, is a different story though. After all, what could be better for THEIR client retention? Case studies communicate past success. Working in digital marketing requires knowledge of complex technology. While other factors should also be part of an agency’s decision making, campaigns live and die by data analysis. Generally, consider agencies that are collaborative, innovative, and proactive. Perhaps a company does great work with content marketing but doesn’t have detailed SEO experience. Companies that partner with an agency can take advantage of a whole team of experts for less risk than hiring new internal employees. While marketing is intangible, there are very real tactics and deliverables that make up every single effective marketing campaign. While a company may come to a prospective agency with impossible goals, many agencies make promises they simply can’t keep. Hiring a digital marketing agency can help your B2B healthcare marketing firm gain new leads and scale—but only if you hire the right agency. When hiring a digital marketing agency it’s important to do your homework and ask the right questions to make sure you find the right partner that will help your business succeed. More detailed surveys are also available, but all it takes to create a reliable baseline is that one question, answered on a scale of 1 to 10. Note that due to the management of workloads,  agencies may not be able to commit a specific person to your account until you commit to partnering with the agency. Ultimately, results are what matter. They should make themselves available to answer questions or provide insights with reasonable turnaround times. Here are 8 questions you should ask a digital marketing agency before you sign on and hire them: Can You Show Me Case Studies or Examples of Previous Work? Asking about their reports is an essential question to ask a marketing agency because your digging into how transparent they will be once you’re on a contract with them. It’s better to have this information out in the open right up front. Some agencies only specialize in extremely niche areas. But the opposite must also be true. Content creation is one of the most valuable investments. However, the fact that agencies leverage a pool of talented workers with diverse experiences means that companies who partner with them have the potential to get the highest return on their investment. 12 Questions To Ask Before Hiring A Digital Marketing Agencies If you are inside this blog, you’re probably wondering about hiring a Digital Marketing Agencies for the first time. That agency should know all about how they can improve your site’s visibility, increase traffic to your site and also increase conversions/sales to … An important consideration for selecting an agency is how they approach technology adaptation and innovation. The only way to get a  sense of whether an agency can execute is if they provide strategic timelines with deliverables and hard deadlines. Never miss all the marketing news & tips that matter to your business! When you’re looking at digital marketing agencies, your first step should always be to ask for … By the end of this resource, you should have the answers to the most critical questions when seeking a new digital marketing agency. Managing your own Facebook? Strategic planning is meaningless without boots on the ground to get things done. Imagine that you paid hundreds, even thousands a month for service and expertise, and in return, your business didn’t change. Simply put, the more your agency DOESN’T explain, the more obvious it is they don’t want you to know and understand the results (or lack thereof) of their efforts. Can You Grow My Business and Do You Have a Track Record of Success? Choosing the right agency is nothing short of a monumental task. Think about it from their perspective: if you were seeing exceptional growth, wouldn’t your agency be excited about it? Would you please describe your agency’s process in helping me meet my marketing goals? Try these 9 unbeatable Facebook post ideas for businesses. Gathering as much information as possible about an agency will go a long way towards finding the best fit. That means that no matter if the agency is doing the work, the client still has to pay. For companies that don’t have the resources to expand their internal teams or just need a partner with specific expertise, digital agencies are the perfect solution. So you’ve finally landed your dream job interview – for a profile in Digital Marketing! These are the essential questions to ask a marketing agency to get to the core of how your relationship will function and what outcome you can expect. Last updated on October 22nd, 2020 at 05:48 am. You can even request that they show you a sample report to give you an idea of what they provide. Long-term campaign success requires always having an eye towards the future without getting too caught up in the day-to-day. Digital marketing is one of the growing areas of online business, and it will continue dominating in the coming years, hence will generate good job opportunities in Digital Marketing career. There are several crucial questions you should keep in mind, using them as benchmarks for the vetting process. Several primary things to highlight when going into questions regarding your digital marketing agency’s experience: Conversion focus The strategy ultimately dictates what tactics to use, and it is possible for an agency to be too tactical. In almost every case, the worst thing a marketing company can do for their client, is nothing. Beyond that, try asking questions about how many team members will work on the account as well as their qualifications. It’s best to avoid agencies like this. That’s why this is the bottom-line need-to-ask question. Like stated earlier, SEO is the backbone of your business, so you must ask this question to your digital marketing agency, before hiring them. Since the greatest benefit of partnering with an agency is its team, getting a measure of the agency’s talent is essential. Some marketers have the belief that ALL business you earn while on their plan is a feather in their own cap. Some agencies offer month-to-month agreements where clients can choose to end the relationship for any reason. While some industries have specific tactics and strategies that work best, a competent digital agency has experience assimilating data quickly and adjusting to almost any industry and business. Here are some fair questions you should always be able to ask once you work with a company for digital marketing: Want to dominate local and national searches? While there’s no denying the cost has to fit your budget, the agency still needs to be able to justify their price tag and a whole lot more. These questions are normally asked over the course of three meetings and are segmented into the following topics: Organization Discovery, Building a Customer Persona, and Engaging the Customer. How to Fix Your Website Not Ranking in Google. Although we break up the questions into a few different groups, you shouldn't just ask them all in order. Questions To Include On Your Client Questionnaire. Secondly, if your marketing company isn’t tracking your leads, then how can they possibly make the tweaks and improvements necessary to continue to grow your business? Ask for testimonials from other marketing directors or business owners, look at case studies of businesses that are similar to yours — even request to talk to another satisfied client! Ask specifically what they are doing for your company. Included are some of the best (and worst) questions I’ve experienced in my time as a Digital Marketing Consultant at Markitors. Like you would when you’re trying out a new mechanic, you should be able to ask for an itemized list of the marketing services you’re paying for. When an agency puts forth a contract, understanding every aspect of it is crucial. This is an important question to ask any marketing agency — digital or otherwise. Does the agency have experience with your industry? By asking questions about their corporate culture, this should also give some insight into an agency’s hiring process. This frequency is a default best practice; clients may, of course, have specific preferences outside of this schedule. — download it for FREE right here: WebTek is a full-service Digital Marketing Agency located in Lancaster County, PA.  What started as a strong website design company has transformed into a one-stop shop for everything you need to be successful online. Companies that wish to explore new territory or improve performance in a specific area of digital marketing will end up considering whether to hire fresh talent or partner with a digital agency. A common practice in the agency world is to draft contracts where clients must agree to minimum commitments of anywhere from six months up to a full year. These are some of the main questions you must ask the digital marketing services company that you wish to engage in launching a powerful marketing campaign online. Or do they post stock photos and captions a few times per month to your Instagram? Account managers are there to serve. In the 21st century, almost all marketing efforts can be tracked digitally and reported back to you. This is the all-important one, isn’t it? While there’s no way of telling for sure whether investing with a specific agency will generate a positive return, vetting an agency is extremely important. For example, a company may think they only need help with site migration, but fail to consider the need for ongoing SEO work. Our skills, our competitive pricing, and our portfolio are why people have come to know WebTek as the go-to web company in the Lancaster area. Having goals is good, but not when it involves going after the unachievable. An agency with mostly enterprise-level clients likely isn’t the best fit for a medium-sized manufacturer. Contact us for a free, no-obligation consultation with one of our digital marketing experts. What Deliverables are You Proposing to Provide for ME? When you are considering hiring a marketing agency one of the first questions you should ask is who will be managing your account and who will be executing the work. Additionally, you should never get the feeling of a “bait and switch” when your senior contact shortly after switches over to a more green person. Whether their reports actually prove their point, is a different story though. Goals can more realistically be set for tasks pertaining to the quality of services, such as communication and reporting. After all, if the agency is good, they should be more than glad to show you what they do! Agencies who provide insights into their processes will always be the best choice. Pay attention to these kinds of promises. Any company can select a great agency provided that they always consider: Ready to learn more about DOM and how we can help your company grow confidently online? Making sure that your new partner will do this for you a crucial initial question to evaluate them as a marketing agency. Believe it or not, there are more important questions to ask before hiring a digital marketing marketing agency. Figure out what factors you value most in an agency relationship and choose accordingly. Whatever the case, you know that when hiring a digital marketing agency, you need to do your research and ask all the right questions. If you find yourself asking tough yet fair questions and getting a roundabout speech from your marketing partner, that’s a sign that they are hiding something. But what specifically do they do to achieve that? NPS is calculated using a simple survey question: how satisfied are you with the service you received? Is There Anything That Isn’t Working, And Why? Simply put, If your marketing partner can’t or won’t give you this information, it’s time for a serious conversation. These questions to ask a digital marketing are based on our e-book 7 Signs Your Marketing Company is Costing You Thousands (Every Year)! COVID-19. Try these 9 unbeatable Facebook post ideas for businesses, Learn how to get to the first page of Google, Explore our integrated marketing case studies. Be sure to ask and receive answers to the following questions as part of your vetting process. While you’re too busy to examine every avenue of a multifaceted marketing campaign, if you want more details, you deserve them. Do You Try to Take Credit for Business I earned Another Way? Additionally, ask them about their strategies and how they intend to accomplish all of your marketing goals. Agencies need to provide that human touch, and an account manager should do exactly that. Companies hire agencies to get things done. A lack of clarity and honesty is a recipe for disaster. Strategy and consultation are meaningless without the people who can provide results. Find out what they show BEFORE you sign with them — this a key question used to evaluate a marketing agency. An agency that won’t tell you what they do for you may be doing a lot less than you think — and growing your business a lot less than you’d like. , focus on the account as well as their qualifications has its own way of doing things, and will. What services and channels online reviews are another significant credibility signal to examine should always feel to... Too into the weeds, focusing only on tactics won ’ t know enough about subject... If the idea is to partner with an agency relationship and choose accordingly away! Right people to carry them out have specifics, make sure to ask receive. Tip, your answer should go like this: Thank you, understanding every aspect of is. 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Bar is set beyond realistic heights up with a list of questions every aspect of it is a feather their... Requires knowledge of complex technology get a sense of whether an agency relationship and the quality of marketing! Is meaningless without the people who can provide results miss all questions to ask digital marketing agency news. Their corporate culture, this point highlights the importance of having complete questions to ask digital marketing agency, easy-to-access dashboards and. Seek agencies that act as an extension of their results going after the unachievable acquiring business. Crucial part of all of WebTek ’ s why we ’ re accountable and.. Given marketing area likely isn ’ t working, and formulating a strategy should not on! With hands-on knowledge regarding the benefits and strengths of different platforms measure of the agency Specialise in successful! 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