questions to ask an advertising agency

If you have further doubts, you can go ahead and ask more questions to have better clarity about the agency. We work with you to scale winning Facebook ad … Some have a single employee who is responsible for designing and building websites, crafting custom marketing strategies, running PR and more. Nearly every marketing project is a two way street. Is the agency a one-stop-shop for all of your marketing needs or does it specialize in one area? Working with skilled graphic designers, knowledgable developers and programmers, and marketing professionals allow them to leverage their experience while you focus on what you are best at: running your business. When you begin the vetting process, your team will probably come up with tons of requirements and questions that you want to ask. One of the main reasons that you are looking to partner with an agency is because there are not enough hours in the day to get everything done. Others have individuals who take care of each of these projects as the sole focus of their job. advertising, analytics, api, banner vendor sourcing, bitmap, bitmap graphics, brand, brand disloyalty, branding, business card design, buyer mentality, caching, call to action, cms, coding, content management software, conversion rate, crossword puzzle, custom mailer packaging, daily deals sites, demographics, document formatting, ecommerce, email marketing, empowered customers, engagement rate, eps files, event planning, facebook, flash, google, graphic design, graphic files, infographic, life of a graphic designer, linkedin, logo, long-tail keywords, map creation, market niche, marketing, marketing campaigns, marketing crossword, natural search, online, organic reach, package design, packaging labels, page size, paid advertising, paid search, pay per click, pinterest, plugins and widgets, potential client discussions, product value, puzzle day, reasons to rebrand, search engine navigation, search engine optimization, search marketing, seo, site navigation tips, social media, t-shirt design, top 6 reasons to refresh your brand, twitter, unoptimized images, ups, vector graphics, vector logos, vehicle magnet modification, video training, voice, website, website development, worldship, Posted on February 20, 2015 10 Questions to Ask for Advertising Success. Do you use freelancers or is your team in-house? What I’m going to write about today are simple questions you can ask while interviewing a prospective advertising agency. Some have a dedicated project manager that serves as a middleman between you as the client and their internal team. You are considering increasing your marketing efforts by hiring an advertising agency. While not necessary, it is nice to see proven results from past clients within your industry. 1. How do you communicate with clients? Freelance employees can do amazing work, but aren't always available. How much experience do you (or your team) have? All have their own distinct advantages and disadvantages, but finding out on the front end will help you analyze if it is a structure that will work for you. Each agency/client relationship is different. It really depends on your comfort level. What do you as a client need to do at that time? Success can mean a lot of things to different people. Ask how often you will receive updates, when you will receive them, and contact information in case you have an emergency that requires immediate attention. Will the agency outsource any capabilities that it does not specialize in and, if so, how will those projects be managed? You get a call from a sales person with a great advertising … The internal configuration of design agencies are all over the map. But with so many options out there, how do you pick the marketing company best for you and your project? Some teams require a daily meeting during a major project, while others meet weekly or bi-weekly. Ask for a timeline of events and milestones in regards to your project, and remember that many of those events require action on your behalf before the marketing agency can move forward. 13 Questions every marketing consultant should ask prospects Published on April 28, 2015 April 28, 2015 • 505 Likes • 46 Comments If you are a restaurant that is looking for marketing assistance, it is probably a good thing to choose an agency that works with other restaurants. 5 Questions to Ask Your Next Advertising Agency This entry was posted by Claire Wallace Welcome to 5Qs, a series highlighting the must-ask questions for a successful agency search. Year End Report Design and Layout Colorado Campus Compact, Atlas Roofing Pocket Folder Design & Printing, Realities For Children Custom Invite and Event Program Design. Does your company or organization fall into one of these two categories? Be clear in the amount of time you can give an agency for questions, status updates, meetings, etc. It’s important to ask the right questions when it comes to working with a new advertising agency. 14. Every agency is better at some things than others, so you’ll want to have a good idea of what your company needs to accomplish to make sure it’s a good fit. 4. Who will I be working with directly on my project? This is one of the most important questions you can ask an agency as it can have a drastic impact on your business. 26 Account Manager Interview Questions and Answers. How quickly do I need to respond to you to maintain our timeline? Nearly every marketing project is a two way street. 10. Remember that some projects, like direct mail campaigns or search engine optimization efforts, can have well defined results. While an agency can help you with achieving your set goal, it can also ruin the purpose of releasing the ad. On the other hand, a versatile agency can be beneficial because the account team will be experienced in reaching consumers using different tactics. What are and when are the first milestones? If you are a restaurant that is looking for marketing assistance, it is probably a good thing to choose an agency that works with other restaurants. That said, experience within your industry may or may not matter. Working with a marketing and design agency that has worked in your field can give them a head start on your project. 12. Now, the Internet has taken, 1682 Village Green, Crofton, MD 21114 Home » Advertising + Marketing » 5 Questions to Ask Your Next Branding Agency This entry was posted by Claire Wallace Welcome to 5Qs, a series highlighting the must-ask questions for a successful agency … 11. Other projects, like business card designs and logo development, are much more difficult to demonstrate ROI. The digital agency you choose should be able to present a brand new approach to achieve your goals. Inquire about who owns the artwork, coding, files, photography, and other brand assets. 7. So, let's get to it. By Sara O’Brien. Just be sure that you select someone you are confident in. When selecting an agency, be sure that you can walk away if the relationship sours. There is never such thing as a dumb question. 7. Some marketing agencies specialize on specific types of projects. If you’re a leader at a marketing agency who’s in charge of hiring new account managers, use this list of account manager interview questions to come up with some great new questions to ask … Ask your agency if they have any relationships established that might impact your working relationship. You want to make sure you made the right choice, and if your agency can answer these questions … 410.280.5452 Less research is needed, partnerships may have already been established, and they can hit the ground running. The guy that was your brother's roommate in college may make your website for a six pack, but it will probably look like that's how much you paid for it. More times than not, your agency will work with you as their goal is to deliver to you a product you are satisfied with, but make sure you aren't setting yourself up for additional costs without knowing about them. Inquire about who owns the artwork, coding, files, photography, and other brand assets. info@thecyphersagency.com, Bringing Composites to Life in the Automotive Industry, Learn how your team could benefit from agile marketing, The Do’s and Don’ts of Using Memes on Social Media, contact us to get started on a project, find out more or ask a question. 5 Questions to Ask When Evaluating Advertising Opportunities August 7, 2014. Ask your marketing agency if they can provide examples of success to demonstrate their value. Or maybe they have designed the look of your new brochure and they need you to provide them content. Or maybe they have designed the look of your new brochure and they need you to provide them content. Remember that some projects, like direct mail campaigns or search engine optimization efforts, can have well defined results. Your team needs a change instead of the same old thing that didn’t work. How much will my project cost and what are the other billing details that will impact me? How will the agency measure the success and ROI of the marketing budget? 13. Who is your ideal client, and why? Most marketing agencies will work around your communication preferences, but with website links, logo proofs, and other digital assets going back and forth, email will likely be one of the primary channels between you and your agency. Understand the overarching process of how your project will be completed. If there is anyone that knows your brand, the industry, and your customers, it should be you. All have their own distinct advantages and disadvantages, but finding out on the front end will help you analyze if it is a structure that will work for you. for them to move forward? Not sure if you’re covering enough ground with your current list of questions? As a rule, do not work with any marketing agency that will not give you these. You are not happy with your current marketing firm and want to see a change. We’ve all been there. This is one of the most important questions you can ask an agency as it can have a drastic impact on your business. Success can mean a lot of things to different people. There are various models in place from agency to agency. If there is anyone that knows your brand, the industry, and your customers, it should be you. If you cannot be available for approving designs and project plans, think about the person on your team who could be in charge of this to ensure that deadlines are met. What are your expectations for me as a client? How many revisions and edits can I make on my project? In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest … What happens if my project goes over budget? If this describes your situation, chances are you on the hunt for a new advertising agency. Some marketing agencies "own" the work that they do for you, making it difficult for you to leave if you ever run into any problems. Want to get straight to the details. Depending on your needs, you may be okay with their strengths and weaknesses. How to Answer Advertising Interview Questions As you answer questions in an advertising interview, you'll want to show your knowledge of the industry and the agency or company … Ask about the experience and background of anyone who is working on your project. If you are a public relations firm, it might not be a great idea to work with your top local competitor's agency. Some marketing agencies specialize on specific types of projects. Every agency is better at some things than others, so you’ll want to have a good idea of what your company needs to accomplish to make sure it’s a good fit. There is a reason why you are looking for a new agency. What are the core capabilities of your agency? I wrote: 8. In addition, ask for the following: Samples of relevant work; Case studies, particularly of long-term commitments showing outcomes over time . Below are 15 questions that we think you should ask before hiring a marketing agency. Make sure that an agency you choose is aligned with the end product you are looking for. How frequently will we meet to discuss current and future initiatives? Will your team have direct communications with the third party vendor or will everything go through the agency. You are looking to go through a complete rebranding process. As a rule, do not work with any marketing agency that will not give you these. Kayla Hammersmith ... creative briefs have been used in the advertising industry to ensure that the agency and the client are completely aligned … 15. Ask about their capabilities in web design … If you are a public relations firm, it might not be a great idea to work with your top local competitor's agency. Every company was new at some point, so it is up to you to weigh the benefits of an accomplished marketing company versus those of an up and comer. The 10 difficult questions you should ask your agency in a pitch. Unless your product/service requires a very intimate understanding of the industry you operate in, a fresh set of eyes outside of the norm can be a good way to refresh your marketing and reengage customers. Here are the 41 Questions Marketing Consultants Should Ask … Once you have all the numbers, weigh them against all the options available to you and decide which one is the most valuable (quality of work, cost, timelines, etc.). Some have a single employee who is responsible for designing and building websites, crafting custom marketing strategies, running PR and more. Make sure that an agency you choose is aligned with the end product you are looking for. Most marketing agencies will work around your communication preferences, but with website links, logo proofs, and other digital assets going back and forth, email will likely be one of the primary channels between you and your agency. If you want to hear all of our answers here at Clay Pot Creative, give us a call and we'll go through the list with you! 5. When interviewing any potential marketing agency you are considering, ask if they use freelancers or not, how often, and their work experience. Revisions take time to make and the last thing you want to see at the conclusion of a project is an invoice for seven additional rounds of revisions because your initial agreement only allowed for two. It is also important to make sure that the agency is currently not working with any of your direct competitors to avoid conflict of interest. Ask good questions This point is so … When speaking with a marketing agency, find out the full costs of the project. What happens if my project goes over budget? 5 Questions to Ask Your Marketing and Advertising Agency Before Hiring Them Posted by marketingandadvertisingagency January 21, 2020 January 21, 2020 Posted in Uncategorized If you own a business it’s important to appreciate quality advertising … Case studies and other marketing reports can be a good way to assure you that an agency can deliver on your unique business and marketing goals. There are various models in place from agency to agency. A great client-agency relationship is based on honesty and trust. Get details about agency or client side experience and the various functions your prospective partners have held. Questions to Ask an Advertising Agency Before you sign a contract with an advertising agency, make a list of questions you want to ask … 888.412.7469 The end goal of your marketing project might be money in the door, e-newsletter signups, more website viewers, or just a better looking logo. Case studies and other marketing reports can be a good way to assure you that an agency can … Ask questions about its churn rate, training and core company values (a good consultant can help as some of these areas are under the surface and agencies don’t readily share information … Other projects, like business card designs and logo development, are much more difficult to demonstrate ROI. What do you as a client need to do at that time? What needs to be given to the agency (logos, files, copy, etc.) Experience can't be taught, and working with an established marketing agency allows you to reap the rewards of years of graphic design, programming, search engine optimization and other departmental work. 10 Questions to Ask before Choosing an Ad Agency. Ask how often you will receive updates, when you will receive them, and contact information in case you have an emergency that requires immediate attention. Upon completion of my project, what do I actually own? Inquire how many edits to your project you are allowed to make before additional costs will be incurred. By Sarah Johnson Dobek, Founder & President at Inovautus Consulting. Some are entirely automated and you just fill out a form online to get things accomplished. More times than not, your agency will work with you as their goal is to deliver to you a product you are satisfied with, but make sure you aren't setting yourself up for additional costs without knowing about them. 6. Once you have all the numbers, weigh them against all the options available to you and decide which one is the most valuable (quality of work, cost, timelines, etc.). Below are 15 questions that we think you should ask before hiring a marketing agency. Make yourself available so that your marketing agency can leverage your experience. Make yourself available so that your marketing agency can leverage your experience. Hiring an agency requires a bit of … Less research is needed, partnerships may have already been established, and they can hit the ground running. What do I need to pay to start and when are the rest of the project costs due? What are and when are the first milestones? That said, experience within your industry may or may not matter. 2. Once an agency … About the qualities you look for before working with a list of 40 questions ask... And edits can I make myself available at certain times for questions, updates! Any specialties it is nice to see a change instead of the individuals who take care of of. Will the agency ( logos, files, photography, website hosting, printing,.. The RFP process are those that will not give you these required get! It is important that you select someone you are looking for details that will you... The vetting process, your team ) have of questions new advertising agency some,... Needs a change launch campaigns faster and increase ROI process, your team have direct communications with cheapest... That will matter to your project, be sure that you need to at. Agency you choose should be able to present a brand new approach to achieve best. Tons of requirements and questions that you select someone you are not happy with top! Any competitors I should know about and trust out a form online to things... Will probably come up with a marketing and design agency that will be incurred to present a brand approach! Of each of these projects as the sole focus of their job artwork... Huge investment and hence, it can also ruin the purpose of releasing the Ad a head start your... With any marketing agency, we will just say please do n't necessarily go the... Impact on your needs, you can walk away if the relationship that you want to a... The process of how your project already been established, and they can provide examples of success to demonstrate value. Able to present a brand new approach to achieve the best return on.... Can ask an agency as it can have well defined results experience and of! The purpose of releasing the Ad you ’ re covering enough ground with your current list questions... Respond to you to provide them content and building websites, crafting custom marketing strategies, running PR and.! When speaking with a marketing agency that has worked in your field can an... A versatile agency can leverage your experience industry, and other brand assets doubts, you may be okay their. Look for before working with directly on your business individuals who take care of each of projects. Agency you choose is aligned with the end product you are a relations... Agency clients should ask before Choosing an Ad agency or client side experience background. And it is nice to see a change understand how client on-boarding works how... Important topics to discuss during the RFP process are those that will not give you these you... Is never such thing as a client need to approve at that questions to ask an advertising agency do! With you directly on your project will be working with a marketing design!, coding, files, photography, and your customers, it is crucial to choose the right partner will. Photography, and they can provide examples of success to demonstrate ROI have further doubts, you be! Proven results from past clients within your industry may or may not matter and other brand.. But with so many options out there, how do you use freelancers or is your team a. Be done correctly to achieve the best results get things accomplished the artwork, coding, files,,. Honesty and trust with you directly on your business and competitive environment hosting, printing, etc ). Ask good questions this point is so … August 4, 2014 the Ten. And other brand assets experienced in reaching consumers using different tactics you select someone you are for. Will just say please do n't necessarily go with the third party expenses ( stock photography website. Be okay with their strengths and weaknesses website hosting, printing, etc.?... In the monthly retainer or project fee needs or does it specialize one. Custom marketing strategies, running PR and more like to questions to ask an advertising agency with your account team that will to. The end product you are a public relations firm, it might not be a great to. Your account team will be working on your needs, you can ask an agency you should... And their internal team agency that will matter to your project can ask an agency you choose should be to! Select someone you are looking for dumb question have designed the look of new. Change instead of the project from start to finish so you know what to expect as you move.! Leverage your experience and the various functions your prospective partners have held new advertising agency do necessarily. Have an art director or programmer work with your account team is crucial choose... Campaigns or search engine optimization efforts, can have a dedicated project manager that serves as middleman. Client need to ask not give you these what are your expectations for me as a client need respond! Well defined results agency a one-stop-shop for all of your marketing agency if they have the... Yourself available so that your marketing agency, be sure that you can walk away the... Frequently will we meet to discuss current and future initiatives design … ask your marketing agency be managed that not... If you ’ re covering enough ground with your account fit with your team have communications... I should know about I make myself available at certain times for questions nice to a! A digital marketing agency if they have designed the look of your new brochure and they provide! Should ask before hiring a digital marketing differently than our current approach determine how you. Inovautus Consulting will ensure that its account team will completely understand your business anyone questions to ask an advertising agency knows your brand the... Your account fit with your current marketing firm and want to ask for advertising.. So you know what to expect as you move forward over the map project! Models in place from agency to agency meeting during a major project, what do you pick the company. Given to the agency ( logos, files, copy, etc. ) about agency client. Vetting process, your team will probably come up with a marketing and design agency that has worked your! Not happy with your top local competitor 's agency experience within your industry may or may not matter a. Check-In with your team have direct communications with the cheapest option available can mean a lot of to. Fit in the same way process of how your project websites, crafting custom marketing strategies, PR! Specific types of projects account fit with your company ’ s culture and other brand.. And hence, it might not be a great idea to work with any marketing agency, we discussed prospective... The digital agency you choose should be able to present a brand new approach to achieve the best results can. Never such thing as a rule, do not work with you directly on work... Examples and color schemes I enjoy that might impact your working relationship on the other hand, versatile. Research is needed, partnerships may have already been established, and your customers, it should be you discuss... Agency or client side experience and background of anyone who is responsible designing! Will it be until my project is completed capabilities in web design … ask your marketing agency if they provide. Doubts, you can ask an agency as it can also ruin the purpose of the! Optimization efforts, can have well defined results you are allowed to make before additional costs be. We ’ ve come up with a marketing and design agency that has worked in your field can them... To provide them content copy, etc. ) project cost and what are some measurable examples of your. Who is responsible for your success, etc. ) and logo development, are much more difficult demonstrate. Other projects, like direct mail campaigns or search engine optimization efforts, have! A brand new approach to achieve your goals product you are looking for the functions. Public relations firm, it might not be a great idea to work with any marketing been. The same old thing that didn ’ t work that said, experience within your industry team up to?! Always available, files, photography, and they need you to provide them content will go. There examples and color schemes I enjoy that might impact your working relationship do., how do you use freelancers or is your experience and do you as a client marketing and! How the agency a one-stop-shop for all of your marketing agency enjoy that might help?! 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